AT New Media has taken a stand in the Advice Centre at Brand Licensing Europe later on this month.
The company will be on stand CO76b, offering licensing companies the chance to discuss how they can make the most of the burgeoning interactive sector - including games and apps - for their brands.
AT has worked with firms including LazyTown, Carte Blanche, Chorion, Matchroom Sport, Scholastic and ITV within the interactive category. In addition, it has worked with a number of others to assist with strategy and sales.
"The interactive sector has been seen as just another licensing opportunity by many, on a reactive basis, but it is much more than that," explained Simon Kay, business development director at AT. "We empower licensors to have a dynamic attitude to current and future technology platforms and content.
"Only a knowledgeable and proactive approach can achieve the co-ordination of revenue generation with marketing objectives, which is critical for future success."