BLE 2010: Beanstalk ramps up Dr Seuss programme

Agency actively prospecting new licensees for Dr Seuss in support of new CITV series.
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Beanstalk will be looking to sign new deals at BLE, as well as working with existing licensees to further develop their programmes.

The activity supports the new TV series, The Cat in the Hat Knows a Lot About That, which launched in September on CITV and is produced by Collingwood O'Hare Productions and Portfolio Entertainment in association with Dr Seuss Enterprises, Random House Children's Entertainment, Treehouse and BS Kids.

Ciaran Coyle, Beanstalk's managing director, international, said: "Beanstalk is very proud to be working with one of the world's best-loved children's properties.

"The brand continues to offer significant new opportunities for licensing and these will be complimented by the new TV series."

The new series is based on Random House's best-selling Beginner Book collection, The Cat in the Hat's Learning Library and is voice by Martin Short.


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