BLE 2010: Coronation Street in 50th year licensing splurge

New products prepared for 2010 as Corrie gears for its landmark anniversary
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As the iconic UK soap Coronation Street gears up for its fiftieth anniversary, ITV studios is partnering with a fleet of companies to spread the brand.

An eclectic range of products will launch to coincide with the soap’s 50th anniversary, from patio roses to limited edition fine art, to cross stitch kits, audio quizes, Rovers Return Fudge, Royal Mint commemorative medals, jigsaw puzzles and digital photo frames.

“After fifty years, Coronation Street continues to be one of television’s most iconic brands; the breadth and volume of licensees we are working with is testament to the show’s longevity and continued importance in British culture,” said ITV Studios’ head of merchandising Giles Ridge.

“Exploiting Corrie’s unique position through a series of licensing deals is not only a fantastic way to connect with fans in celebration of the show’s 50th anniversary but it’s also an important strategy going forward to help gain maximum value from this phenomenal brand.”

The Royal Mint will debut six 50th anniversary medalsto honor some of The Street’s most memorable couples; Ken & Deidre, Jack & Vera, Bet & Alec, Stan & Hilda and Steve & Becky.

Meanwhile, a brand-new exclusive patio rose collection will be launched by John Wood Nurseries celebrating three Coronation Street characters.

Needlecraft group DMC Creative World will produce a range of Corrie-branded cross stitch and printed tapestry kits suitable for beginners and passionate stitchers.

The Rovers Return Audio Pub Quiz, produced by Ginger Fox, will launch at retail from October.

Manchester based publisher Iron Gut Publishing will deliver a fine art range of licensed, limited edition photographic prints featuring some of the most memorable characters and scenes from Coronation Street.

Home textile manufacturer City Look Imports is showcasing a range of exclusively commissioned tea-sets, aprons, oven gloves and tea towels featuring classic Corrie images.

And confectioner Kinnerton has created a range of Coronation Street confectionery, including a Rovers Return themed clotted cream fudge. 

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Coronation Street

The longest running soap in the world is celebrating its 50th anniversary in 2010. We find out what ITV has planned from a licensing point of view.

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