BLE 2010: Industry rallies behind new charity fund

Classic Media and Tiger Aspect open new industry-wide scheme to aid children in Africa
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Two key media groups have partnered to launch a new charity fund aimed to enhance the lives of children in Africa through improved education.

Both Classic Media and Tiger Aspect Productions will contribute a portion of their net profits to the fund, known as the Tinga Tinga Tales Fund.

“As co-production partners of the new animated preschool series, Tinga Tinga Tales, Classic Media and Tiger Aspect Productions are committed to giving back to Africa, from where the art and stories come,” read a joint statement.

All Tinga Tinga Tales partners will have various opportunities to contribute to the fund, with numerous companies already jumping in.

Kenya based telecoms group Safaricom has signed on to sponsor the Tinga Tinga Tales series in Kenya, as well as set up The More You Know! The More You Grow! campaign to support the enhancement of primary education.

Safaricom has committed to building 48 new school classrooms in some of the most underprivileged districts in Kenya.

Meanwhile, children’s publisher Puffin will donate donating new Tinga Tinga Tales books to The Pearson Education Programme.

A board group will be appointed to oversee the Tinga Tinga Tales Fund.

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