Chorion has today unveiled the newest addition of the Little Miss family exclusively at Brand Licensing Europe.
Little Miss Princess was showcased to attendees as the next frontier for the pivotal Little Miss brand.
“Little Miss Princess is the perfect addition to the Mr. Men and Little Miss franchise,” said Chorion exec Steve Cipolla. “She’s an inspirational and fun character that girls of all ages will connect with. We’re excited to introduce her in multiple categories around the world from Spring 2011.”
Next year will mark Chorion’s 40-year anniversary of the Mr. Men and Little Miss brands. 2011 will see the release of the Little Miss Princess book, published by Egmont in the UK and others around the world, along with a range of accessories and apparel.