BLE 2010: Ludorum inks Mega Bloks toy deal

Chuggington construction toys set for launch in UK late 2011
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Mega Brands, the Canadian owner of the well-known Mega Bloks brand, has signed a deal with London-based Ludorum to produce a range of Chuggington construction toys.

The toys, which will be produced under the Mega Bloks brand, will launch in the UK from autumn 2011, with the product expanding internationally from spring 2012.

“We are delighted to have secured such a prestigious partner as Mega Brands for the key category of construction toys, said Ludorum COO Charlie Caminada.

“Mega Brands is world-renowned as a leader in creative construction play and we look forward to working with them in developing this exciting range of Chuggington products.”

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