BLE 2010: Mr Bean goes to India

Kids Media India to represent the twenty-year old brand
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Iconic UK idiot Mr Bean is to grace various retail outlets across India with new merchandising plans signed.

UK licensing agent Zodiak has appointed Kids Media India to represent the IP in all areas save for DVD and publishing. It hasn’t been specified how the IP will be leveraged, but a statement from Zodiak said the announcement follows the launch of “a Mr Bean apparel line for men, women and children in the territory”.

Mr Bean celebrated twenty years of stardom earlier this year. Zodiak has international licensing agents representing the brand in Brazil, Germany, Austria, Switzerland, Australia and New Zealand.

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