BLE 2010: Publishing deal for Puppy in my Pocket

Popular toy brand will extend further into novels and colouring books.
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Planeta Junior has signed a licensing agreement with Arnoldo Mondadori Group for Puppy in my Pocket.

The firm is currently developing minibooks, stick and stacks, novelisations and colouring books, all including images of Puppy in my Pocket, to arrive in March 2011.

A new animated series - a co-production between Gruppo Preziosi, Meg Toys and Mondo TV - will be launching on Italia 1 from this month.

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