DreamWorks Animation has appointed Rocket Licensing to represent the UK theatrical release of Puss in Boots in 3D.
Puss in Boots, once a small-part character in the movie Shrek, will at the end of 2011 star in a dedicated 3D cinema release across the globe.
And Rocket is preparing ideas for numerous related retail and licensee deals.
“This exciting feature is the origin story of the much loved character from the Shrek universe, Puss in Boots,” read a company statement.
“The film tells the hilarious and adventurous tale of Puss’s early years as he teams with mastermind Humpty Dumpty and the street-savvy Kitty to steal the famed Goose that lays the Golden Eggs.“