Saban Brands has appointed eight international licensing agents as part of a grand new global strategy for the Power Rangers reboot in 2011.
The firm has partnered with a fleet of promotions and licensing groups for global presence. Copyright Promotions Licensing Group are appointed duties for Western Europe, Kidz Entertainment for Scandinavia and Eastern Europe, Haven Licensing for Australia and New Zealand, Segal Licensing for Canada, Character Licensing & Marketing for South Africa, Exim Licensing for Latin America and The Rutherford James Group for the Middle East.
Saban and its agent network is out in force at Brand Licensing Europe this week as part of its work to reintroduce the new Power Rangers product for Autumn 2011 with further product roll-out planned for Spring 2012.
“I am thrilled to be working with the world’s best licensing agencies as we grow the Power Rangers franchise to new heights,” said International Licensing senior vice president Kirk Bloomgarden.
“Brand Licensing Europe is the natural venue for our global partners to meet with us to become part of the Power Rangers phenomenon”.