BLE 2010: The RAF ready to soar at Olympia

Kids & Family, Vintage and Precision themes continue to expand.
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IMG will be presenting the latest updates for the Royal Air Force brand next month at Olympia, detailing a number of new additions to its Kids & Family, Vintage and Precision themes.

Within the Kids & Family area, this month sees the launch of a range of Red Arrows kids t-shirts across Next stores. On top of this, pocket money gliders of a wide selection of aircraft are available from H Grossman.

In July, the Science Musuem in London opened the world's first RAF Red Arrows 3D HD aerobatic motion simulator experience, including dynamic motion simulation, surround sound and even the aroma of jet fuel to give an authentic experience to visitors.

Meanwhile, on the Vintage side, the RAF Museum has provided assets and inspiration for a wide range of products. These range from Artique's greetings cards using historic photos, Baisemark and original WW2 leather flying jackets to Carlton's Battle of Britain Experience book with replica maps, letters, flying books and photographs. In addition, Smiffy's has aimed to recreate the WW2 uniforms with a line of dress-up.

Finally, a range of Red Arrows Citizen Eco-drive watches are launching this autumn under the Precision label. Over 800 retail outlets will stock the collection - including Ernest Jones and H Samuel - with a bespoke point of sale stand with a die-cast Red Arrows Hawk.

Further opportunities exist in toys and back to school for kids, plus lifestyle apparel, fashion accessories and retro bags for adults.

IMG has compiled a range of photographs and unique graphic elements into a dual-themed style guide, while more limited edition Precision products are currently being finalised with leading brands in various categories.

Marketing opportunities for licensees include launches at RAF Scampton, home to the Red Arrows.


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