BLE 2011: Fox expands Ice Age franchise - Licensing.biz

BLE 2011: Fox expands Ice Age franchise

New licensees on board for fourth film; holiday TV special also being planned.
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Fox Consumer Products has revealed a host of new partners for the hit Ice Age franchise across a range of categories.

Several new partners have come on board to support Ice Age 4: Continental Drift. In addition to this FCP, has also revealed there will be a holiday TV special - Ice Age: A Mammoth Christmas.

New licensees include The Promotions Factory as the worldwide partner for figurines and play-sets; Cartamundi for playing cards across Europe; and Eurosales for arts and crafts.

FCP has also lined up several local territory plush partners including Gipsy for France and Benelux; Kayford Holdings for Germany; Trudi Spa for Italy; Play by Play for Spain; Neco Dis Tic for Turkey; and AST for Russia.

C&A will also create an apparel collection, due to launch in spring/summer 2012, while Panini is back on board as the worldwide partner for sticker albums.

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Ice Age

The Ice Age programme represents one of 20th Century Fox?s largest film merchandising line-ups, with more than 200 global licensees.

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