BLE 2011: Hit adds another six to Mike the Knight programme

Amscan, Gemma, Pyramid, Character World, Fine Décor and Vogue sign up.
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Hit Entertainment has signed up six more licensees for its new pre-school property Mike the Knight, bringing the total to 26.

The new deals include Amscan for party paperware; Gemma for greetings cards; Pyramid for posters; bedding from Character World; wall decor from Fine Décor; and melamine products and lighting from Vogue.

Tracy Griffiths, senior director, Hit Brands – EMEA said: “To say that Mike the Knight has caused a stir with licensees is an understatement. The fact that so many high profile companies want to work with our gallant hero reinforces our long held view that Mike is set to charge into the hearts and minds of pre-schoolers everywhere.”

The series is due to air on CBeebies in the UK and TF1 in France this autumn and already airs on Treehouse in Canada. It is also set to broadcast on ABC Australia, SVT Sweden, NRK Norway and YLE Finland.


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