BLE 2011: Hit bolsters digital portfolio - Licensing.biz

BLE 2011: Hit bolsters digital portfolio

New apps and websites set to launch for key pre-school properties.
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Hit will introduce new apps, which will launch autumn/winter 2011 across some of its pre-school brands. Both Bob the Builder and Fireman Sam will launch with their first ever mobile apps and Thomas & Friends' app portfolio will be expanded with two new releases, including Day of the Diesels and a Thomas & Friends: Engine Activities game app.

The firm is also set to launch new CGI-look websites for Bob the Builder and new property Mike the Knight, which will offer kids interactive games, video and content.

To read the full story, head over to our sister site, ToyNews-online.biz.

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