BLE 2011: Little Princess to go on tour

The Zodiak Kids character will go on tour from February 2012; Apparel deal signed with Fabric Flavours.
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Zodiak Kids, M4 Entertainment, BOS and PW Productions will collaborate on a five-month Little Princess live theatre tour titled: Little Princess - I Want to Celebrate.

The Milkshake show will be adapted for the stage by children’s TV and theatre writer Miranda Larson, with the story focusing on a special celebration in the Kingdom. Zodiak has said the show will feature a highly talented cast and puppeteers for Scruff and Puss.

Zodiak Kids has also signed up Fabric Flavours to produce a range of Little Princess apparel, with T-shirts and nursery wear due later this year.

Jennifer Lawlor, SVP consumer products, Zodiak Rights said: “We are thrilled with how the Little Princess brand is performing. We are excited to be working with Fabric Flavours on the roll-out of our very first apparel range which will be in stores later this year, and the new theatre production brings Little Princess even closer to her fans.

“2012 is set to be an exciting year for the brand with a new Aurora plush range launching and more announcements to come.”

Zodiak Kids recently secured a string of international broadcast deals for the new third series of Little Princess, signing up ABC TV Australia; Discovery Kids Latin America; ATV Hong Kong; DR1 Denmark, Thai PBS, Czech TV, TVO Canada and RUV Iceland.

Zodiak Rights holds all international broadcast rights (excluding Japan and Korea) and all licensing and merchandising rights (excluding publishing) to Little Princess.

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