BLE 2011: Mattel partners with Egmont for Monster High - Licensing.biz

BLE 2011: Mattel partners with Egmont for Monster High

Magazine to launch this month following deal.
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Mattel's Monster High magazine is due to launch this month, after the firm struck a deal with Egmont.

The title will be printed for 22 countries, including the UK.

Helena Mansell-Stopher, licensing manager at Mattel, commented: "Egmont is a leading publisher within the primary girls sector, so we are thrilled to be partnering with them on this phenomenal franchise to bring the creep-arific Monster High stories to life in print."

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