BLE 2011: Nickelodeon signs new agreement with Asda's George

First direct-to-retail deal for kids TV group.
Publish date:
Social count:

Nickelodeon Consumer Products UK has announced its first direct-to-retail arrangement with Asda/George.

The multi-character deal grants George the licence to produce collections featuring Nickelodeon characters including Spongebob Squarepants and Dora the Explorer; tween and teen properties Victorious & Big Time Rush; and Nickelodeon's newest addition for boys, Teenage Mutant Ninja Turtles.

"We are delighted to be working with George on developing this clothing range, which will feature much loved and iconic properties such as Spongebob, Dora and Victorious," said Mark Kingston, vice president, UK & Australia and pan-European retail development at NCP. "George is a market leading affordable fashion label and an excellent partner for Nickelodeon."

George brand director Fiona Lambert added: "George is number one for kidswear in volume and our range of character clothes play a huge part in that. Customers know they can come into store, or online, and be able to choose from a large selection of characters they love at a great price thanks to our strong licence deals."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.