BLE 2012: BBC to present strong mix of old favourites and newcomers - Licensing.biz

BLE 2012: BBC to present strong mix of old favourites and newcomers

Doctor Who, Deadly 60, Sherlock, Walking with Dinosaurs and Something Special among brands at Olympia.
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BBC Worldwide is gearing up to introduce a raft of new properties at Brand Licensing Europe next week - as well as established favourites.

Doctor Who's presence at Olympia follows its TV return on BBC1, with BBC Worldwide building to its 50th anniversary in 2013.

Ahead of the milestone, the firm has created a comprehensive range of products, working with more than 100 licensees. Items include the Sonic Screwdriver Universal Remote Control, a Doctor Who home range, a Tardis computer unit, toys, books, a new partwork and a trading card game.

Deadly 60, meanwhile, is back at the show, with the brand having already enjoyed success with Character Options micro-figures line. These are being joined by a wider range of play-sets and role-play toys. In total 18 licensees are signed up, with product hitting shelves for autumn/winter 2012 including Imagination's board games, Sapona's toiletries, greeting cards from Portico and a WH Smiths stationery range.

Major brands making their debut at BLE will include Sherlock, Walking with Dinosaurs 3D, Good Food and new pre-school animation Dinopaws.

Something Special will also be appearing - Golden Bear's new toy line has already launched at Tesco, while Jumbo has jigsaw puzzles and Portico a range of greeting cards.

"BBC Worldwide's diverse catalogue is headed by a series of universally popular brands this year," said Richard Hollis, licensing sales director at BBC Worldwide. "Biggest of all is the 50th anniversary of Doctor Who which is fast approaching. The action will build throughout 2013 with a wave of special product launches and some fantastic TV stories.

"In addition to continuing to build the successful Deadly 60, Top Gear and Kirstie Allsopp brands, we are also really thrilled to reveal a range of exciting new properties which offer some fantastic licensing opportunities; Sherlock, Something Special, BBC Good Food and Walking with Dinosaurs."

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