BLE 2012: Fashion partners join Ben 10 push

Turner CN Enterprises strikes deals with United Colors of Benetton and D&G.
Publish date:

High-end fashion labels United Colors of Benetton and D&G have signed up with Turner CN Enterprises to create new ranges for Ben 10.

United Colors of Benetton Kids and Sisley have signed up for Ben 10 branded apparel, footwear and accessories. The two-year deal (which excludes Myanmar and Korea) will see Ben 10 Universe product - incorporating Classic, Alien Force and Ultimate Alien style guides - launch throughout United Colors of Benetton stores worldwide.

Hero products will include jackets, sweatshirts, underwear, shoes, slippers and backpacks.

Meanwhile, fashion house D&G will launch a Ben 10 t-shirt range in autumn/winter 2012/2013. It will sit within its luxury collection for children, with the different designs being based on Ben 10 Classic, Alien Force and Ultimate Alien style guides.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs