Ahead of the launch of the seventh book on November 14th, Fox Consumer Products has revealed a number of new initiatives for Diary of a Wimpy Kid.
New partners include Winning Moves, which will launch a Top Trumps card game in November, while WH Smith is supporting the brand with board games from Paul Lamond, stationery from Robert Frederick and greeting cards from Danilo.
BM Fashions debuted t-shirts at BHS in the summer, and has now expanded its deal to include nightwear and essentials.
In Germany, publishing partner Baumhaus printed more than 400,000 copies of the sixth book in its first run. Franckh Kosmos Verlags is on board for games in Germany, Austria and Switzerland, while the same territories are covered by a deal for apparel and back to school with Bastei Luebbe.
Belltex will launch bedding across Europe and University Games has a pan-European deal for board games and puzzles.
In the US, Funko distributes figures and plush.
Jeffrey Godsick, president of Fox Consumer Products, said: "Diary of a Wimpy Kid is a cultural phenomenon among audiences."
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