Golden Bear Toys has secured the master toy licence to create a range of older boy’s toys based on popular comic book Dennis the Menace.
To begin next year, the three-year agreement will see the firm develop and supply a toy collection to primarily appeal for boys ages five-to-eight, with an anticipated secondary audience of fans.
The range will include plus and plastic toys as well as various accessories.
The Deal for the DC Thomson-owned property was brokered by Start Licensing.
Toy News has the full story.