BLE 2012: GB Toys secures Dennis the Menace licence

Plus and plastic toys to launch next year for boys aged five-to-eight
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Golden Bear Toys has secured the master toy licence to create a range of older boy’s toys based on popular comic book Dennis the Menace.

To begin next year, the three-year agreement will see the firm develop and supply a toy collection to primarily appeal for boys ages five-to-eight, with an anticipated secondary audience of fans.

The range will include plus and plastic toys as well as various accessories.

The Deal for the DC Thomson-owned property was brokered by Start Licensing.

Toy News has the full story.

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