Giochi Preziosi is returning to BLE with high hopes for its boys properties Gormiti and Dinofroz.
Over the past six years Gormiti has become a globally successful licensing programme. "BLE 2012 will be full of news of Gormiti, which centres on the brand new TV series, which will be unlike anything that has gone before it," Giochi Preziosi said in a statement.
Also for boys, Dinofroz is now the subject of a full scale licensing program. With a new TV series about to air and 26 x 26 minute episodes to enjoy, this is a year in which kids enter a frozen jurassic era. The storyline follows the battle of Dinosaurs verses Dragons, both favorite themes of boys aged five to nine.
Giochi Preziosi is showing at stand E110.