BLE 2012: Pac-Man licensees announced

41 Entertainment details 'strong' list of major licensees and looks to add more.
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Bandai, Tomy and Rubie’s are among those already on board the Pac-Man licensing programme.

41 Entertainment has revealed its major licensees for the classic video game character, ahead of Brand Licensing Europe 2012, where it will be present at the Lisle International booth F020.

The list includes in part Hybrid Apparel in the US and JCorp in Canada for apparel, SGI Apparel for sleepwear in North America, Berkshire Fashions for headwear and cold wear in North America, Fast Forward for backpacks and lunch kits in North America, Candyrific for novelty candy and boxed gummies worldwide (ex-Japan), General Fabrics for fabrics worldwide (ex-Japan), Idea Nuova for furniture and lamps in the US and domestics in Canada only. 

Others include Jay Franco for domestics in the US, DGL Group for electronic products in the US, Commonwealth for novelty and gift in North America, MZ Berger for watches/clocks, HBA and novelty items in North America, Buyseasons for party favors in North America, DecoPac for cake and kits in North America, Rubie’s for costumes and masks in North America, Skyhigh for stationery in North America and Trends for posters and calendars in North America. 

Bandai America is the worldwide master toy licensee, Tomy’s K’nex will have construction toys worldwide (excluding Japan), Pressman is on board for puzzles in North America and Namco Bandai Games, as the copyright owner and licensor of the property, will launch new video games and arcade games worldwide.

New TV show Pac-Man and the Ghostly Adventures TV will begin broadcast in English-speaking markets in autumn 2013, including Disney XD in the US and Sky in the UK. 

“The licensing program for the Pac-Man and the Ghostly Adventures property was launched only in March of this year and has quickly achieved a strong list of committed licensees, mostly in North America, but also globally,” said Allen Bohbot, CEO of 41e.

“We will launch the property to international clients in London this month and look to expand with high quality partners as we build, with our strong group of local agents, towards the fall 2013 launch.”

Shin Unozawa, Chief Operating Officer at Namco Bandai Games, commented: “We are very happy with the reception to the property and are excited about the prospects to be achieved at Mipcom and Brand Licensing this month. The worldwide licensing program, managed by 41e, is really strong.”

Avi Arad, Executive Producer of Arad Productions, added: “We look forward to welcoming more leading companies to the Pac-Man family.”

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