BLE 2012: Saban readies new key lines for Olympia

Power Rangers Megaforce, Julius Jr and Digimon Fusion, plus Paul Frank and Popples to be showcased.
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Saban Brands has unveiled its full slate for this month's Brand Licensing Europe - with the firm unveiling new kids properties, as well as reintroducing a favourite from the 1980s.

To kick off, the Power Rangers brand is celebrating its 20th anniversary in 2013 with the new series, Power Rangers Megaforce. This will be joined on the stand by lifestyle brand, Paul Frank.

New licensing agents are on board for the brand including Team Licensing (Germany, Austria and Switzerland), J&M Brands (Benelux) and Plus Licens (Scandinavia and Eastern Europe).

Saban will also introduce new 2D animated pre-school series, Julius Jr, starring the iconic monkey from Paul Frank as well as a number of other characters.

Recent acquisition Digimon will also be on the stand, while the company will be reintroducing customers to the Popples franchise. A limited edition retro line based on the 1980s look and feel for a young adult audience will be launched in 2013, and will be followed in 2014 with an all-new Popples brand with a fresh new look and characters.

Popples will also be supported with short-form content.

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