BLE 2012: Tree Fu Tom licensees detailed

New deals include arts and crafts, clothing and greeting cards
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Fremantle Media has outlined new UK and Eire licensees for its hit pre-school show, Tree Fu Tom.

Tree Fu Tom is currently the most-watched show of 2012 on CBeebies. Aimed at four to six-year-olds, the show combines heroic action, fantasy and magic with interactive physical activity. Former Doctor Who stars Sophie Aldred and David Tennant voice the lead characters Tom and Twigs.

The latest deals cover a wide range of partners and categories, including: Blues clothing for daywear; MV Sports for wheeled toys; Flair for arts and crafts; VMC for accessories and dress up; Gemma for greeting cards and party products; Ravensburger for puzzles; Egmont for annuals; and Rainbow Productions for character costumes.

The latest round of signings are in addition to current partners Giochi Preziosi, who are the master toy licensee, Random House for publishing, Aykroyd and TDP for children’s nightwear and Character World for bedroom textiles and accessories.

A second series of Tree Fu Tom was recently ordered by CBeebies for 2013 and the show is also distributed globally by Fremantle Media.

Pindy O’Brien, VP of UK licensing and retail at Fremantle Media, said: “With a host of new licensees on board, a new series commissioned for CBeebies and some exciting new international TV distribution deals, Tree Fu Tom is proving to be a great success both on and off screen.”

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