BLE 2012: Turner outlines new opportunities - Licensing.biz

BLE 2012: Turner outlines new opportunities

The licensor will show off updates to Ben 10 Omniverse, Adventure Time, The Amazing World of Gumball, LazyTown and Toonix.
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At Brand Licensing Europe 2012 Turner will have its ‘biggest show floor presence to-date' with a brand new stand in the gallery suite (Booth #E070).

Turner will be showing ‘exciting opportunities’ for the cult comedy show Adventure Time as the property’s latest line-up of consumer products hits EMEA at retail this Q4.

The Amazing World of Gumball has seen a ‘plethora’ of licensees join its programme and Turner expects to add even more at BLE following news that a further series of the show has been signed.

Turner will also be revealing new licensing acquisitions in the boys and pre-school space exclusively at BLE 2012.

A new series of the oddball Icelandic show LazyTown will launch next spring on Turner’s Boomerang and Cartoonito stations throughout Europe, Middle East and Africa. With global free-to-air and pay TV partners already on board and over one million licensed products sold each year Turner can claim that LazyTown is the biggest global health brand for kids and at BLE the licensor will unveil a new licensing strategy for the property.

Bananas in Pyjamas and Jelly Jamm will also have new series launches across Cartoonito and free-to-air channels across EMEA.

“The next 12 months promise to be very exciting for us and for our partners”, said Alan Fenwick, VP, Turner CN Enterprises.

“Our TV networks and our exciting portfolio of TV brands have never been stronger. Our proven ability to build bespoke licensing solutions that leverage the combined skills of our organisation for retail impact, resonates with our partners. We look forward to sharing the opportunities available at BLE this year.”

To book an appointment with a Turner CN Enterprises representative, or enquire about the Gallery Suite brand update presentations please contact Sofia Frode on + 44 (0) 20 7693 1996 or email sofia.frode@turner.com.

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