BLE 2012: TV Mania to make Superman apparel - Licensing.biz

BLE 2012: TV Mania to make Superman apparel

Is it a bird? Is it a plane? No? it?s a reasonably priced jumper.
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Warner Bros. Consumer Products EMEA has announced a partnership with apparel retailer TV Mania to create a new clothing line based on Superman.

The first collection will include a line based on the upcoming Man of Steel film directed by Zack Snyder and produced by Christopher Nolan. The film will be released on June 14th 2013 and the collection will retail across the EMEA region from spring or summer 2013. 

“We’re very proud to announce that TV Mania has partnered with WBCP for this original Superman apparel collection. A market leader in their field, they have a proven track record of taking classic entertainment power brands like Superman and adapting them to fit current fashion trends for all ages and all demographics.” Says Bruno Schwobthaler, Senior Vice President Sales & Business Development, Warner Bros. Consumer Products EMEA.

“We’re really excited about the collections that they are preparing to take to market.”

The Superman line up will be targeted at all ages and will be introduced to all retail levels from mass market to the mid- and high-market, with custom-made designs for each retailer.

This deal becomes the latest superhero acquisition for TV Mania after the previous apparel lines inspired by the entire Batman franchise, including The Dark Knight Rises. 

“As a long-time partner of WBCP EMEA, we work very closely with its regional and local teams to maximize European business and pay close attention to the individual needs of each market. Our international design team works constantly to develop on-trend lines connecting all our consumer propositions from baby to adult,” said Monika Albers, TV Mania’s Licensing Manager, Europe.

“At TV Mania we look for licenses that have the power to expand across categories and countries and which address multiple target groups. Superman is just right for this purpose – a classic brand well known by our customers and which builds on a successful history and merchandising line up,” adds Albers.

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