Hallmark is continuing to build its Emily Button brand, signing Walker Books to develop a publishing line.
The range will consist of story books, activity books and cook books among others, with products hitting shelves for summer 2013.
"We're delighted to have a publisher of Walker's calibre on board," said Mel Beer, group licensing director at Hallmark Cards. "The planned titles will tie in perfectly with the popular make and do themes that run through all things Emily Button, and I can't wait to see them."
Julia Posen, EVP and commercial director, group rights and development, at Walker Books, added: "Walker has a proven track record when it comes to developing and growing brands, and we're really looking forward to working with Hallmark to do the same for the Emily Button publishing range.
"This is a property bursting with creativity and imagination, a perfect fit for the Walker list."
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