BLE 2015 to grow sports and automotive categories

AC Milan, Arsenal, Chelsea, FIFA, Automobil Lamborghini and Moto GP all signed up for October show.
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Sports and automotive licensing are just two of the categories set to grow at this year’s Brand Licensing Europe.

Adidas A.C Milan, Arsenal Football Club, Chelsea Football Club, FIFA, Automobil Lamborghini SPA and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE, now in its 17th year.

Darren Brechin, BLE event director, commented: “Our main focus for 2015 is to build on the success of last year’s show; the biggest BLE to date. We are looking to grow all three of the show’s zones but it’s great to see, even at this early stage of the event cycle, those categories with strong representation.

"Sports licensing was a major theme at BLE in 2014 and we’re hoping that the increased participation of automotive brands will bring a whole new dimension to this year’s show. We are looking forward to seeing which other trends develop around the show over the next eight months.”

Once again, the event will be divided into three zones: Art, Design & Image, Brands & Lifestyle and Character & Entertainment. Running alongside the exhibition is the popular Licensing Academy, featuring keynote sessions from industry trailblazers.

Following its launch last year, The Brands & Lifestyle Theatre also returns - in addition to the License This! Competition, now celebrating its sixth year.

Brand Licensing Europe will run from October 13th to 15th at London Olympia.

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Taking place in The Great Hall at Chelsea F.C.’s home ground this November, the show will feature some of the largest ranges of licensed and promotional merchandise available within the industry.

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