BLE 2018: Penguin and Sony team for Peter Rabbit 2 movie licensing programme - Licensing.biz

BLE 2018: Penguin and Sony team for Peter Rabbit 2 movie licensing programme

Sony and Penguin will be developing a worldwide licensing and consumer products campaign with Penguin Ventures managing the licensing across the UK and Ireland, Australia, New Zealand and Japan.
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Sony Pictures Entertainment Worldwide Consumer Products and Penguin Random House UK have teamed on a global licensing programme for a Peter Rabbit sequel.

Colombia Pictures and Sony Pictures Animation have revealed production of a second live-action/CGI motion picture titled Peter Rabbit 2.

In support of the film, Sony and Penguin will be developing a worldwide licensing and consumer products campaign with Penguin Ventures managing the licensing across the UK and Ireland, Australia, New Zealand and Japan. 

The new movie will see the return of Peter, his sisters Flopsy, Mopsy and Cotton-Tail and cousin Benjamin as they embark on a high energy adventure meeting some new characters along the way. 

The first Peter Rabbit movie, which was based on the internationally series of books written and illustrated by Beatrix Potter, grossed over £268M ($351M USD) at the global box office earlier this year. 

The new film will be written and directed by Will Gluck and made at Animal Logic, the Australian based animation and visual FX production studio. Animal Logic previously created the animation for the first film. 

Will Gluck (Olive Bridge Entertainment) and Zareh Nalbandian (Animal Logic Entertainment) are both attached to produce the feature. Frederick Warne has been Beatrix Potter’s publisher since its publication of The Tale of Peter Rabbit in 1902 and is the home of the Peter Rabbit brand. 

Jamie Stevens, EVP, worldwide consumer products, Sony Pictures Entertainment, said: “We are excited to be collaborating with Penguin Ventures again and continue our success from the first film.” 

Susan Bolsover, licensing and consumer products director, Penguin Ventures said: “We’re thrilled to be working with Sony Pictures Entertainment again and look forward to expanding our successful licensing and consumer products programme for this second movie.”

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