BLE NEW EXHIBITOR SPOTLIGHT: Backland Studios

Following on from the success of Goochicoo, Backland will be unveiling new properties at BLE.
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Backland Studios (stand 290) will add to its already successful portfolio at Brand Licensing this year by officially unveiling two new properties, Grumpy Old Gits and Vincent the bear.

Both have already made their foray into the world of licensing. The firm has a bedding and greetings card licence for Vincent and an exclusive arrangement with Only4U to supply Grumpy Old Gits into Clinton Cards.

MD Ged Backland enthuses: “Grumpy old Gits has had an outstanding Father’s Day and Vincent is yet to launch, but is being well received.”

The new properties add to an already successful stable of brands including its first property, Goochicoo and Scarlett and Crimson.

The licensing for Goochicoo is handled by Rob Corney at Bulldog Licensing and so far has an impressive list of licensees including MV Sports, Tommee Tippee and Moonpig.

Backland continues: “Our first brand Goochicoo got us off to a good start and is being handled by Rob Corney at Bulldog Licensing.

“Coolabi purchased half of the IP for our second brand Scarlett and Crimson and the are also the Licensing Agents again they have found us quality partners Like Simon and Schuster and Ruby and Millie.”

For the two new brands, the firm is looking mainly to sign publishing deals, but Backland believes both have strong potential in a range of categories. Aside from these aspirations though, the firm also decided to exhibit at BLE as a means of making itself known within the industry.

Backland comments: “We are now in a position where our products are now permanently on every high street we thought it was about time we upped are game and let everyone now who we are and what we are about.”

Backland Studios was founded in 2004 after Ged and his wife Kaely had each spent 12 years as creative directors for both Hallmark and U.K.G.

Their time within these companies was predominantly spent creating characters such as Bubblegum for UKG in the 90s or re-inventing and re-positioning characters like Purple Ronnie and Forever Friends.

Backland concludes: “We just want to let the industry know who we are and what we are about - we would of course love to make connections with new licensees and prospective licensing agents for our future work.”

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