BRB will launch new properties at the show this year in the hope to sign deals in a range of categories.
BRB was originally set up in Spain in 1972 as a licensing agency, representing well-known characters from companies including Warner Bros and Hanna Barbera. In 1975, the firm started to distribute animations both in Spain and internationally.
Having seen the success of its clients' properties, in 1980, the company launched its first IP – Ruy, The Little Cid. This proved to be the first of many and BRB is now attending BLE to unveil its latest roster of entertainment properties. Currently, the firm is producing series in its Catalan-based studio Screen 21 including brands such as Bernard, Iron Kid, The Imp and Angus & Cheryl.
Aside from its own brands, BRB still acts as an agent for a number of companies including Cartoon Network’s properties for Spain and Portugal, including the Powerpuff Girls, Foster’s, Ben 10, Bakugan and more; MGM’s The Pink Panther, Dibo and many other brands.
In late 2009, the company will look to begin a licensing programme for The Secret Life of Suckers, which has already been acquired by Disney XD for broadcast in the US, Europe, Japan and India while Jetix Consumer Products will manage all licensing rights in EMEA territories.
BRB has just launched Kambu, based on a TV series of 104 six-minute episodes, through which the company is returning to its pre-school target audience.
Michel Monier, head of international licensing, explains: “This innocent, curious and entrepreneurial little puppy’s job consists of delivering good news, greeting cards and any kind of presents to the inhabitants of a strange place called Mystery Island, which appears to be designed by the laws of an upside-down world. Its characters are easily recognizable for the tots and will help stimulate early-age learning.”
Another new series is Canimals (104 x 6’), starring some playful characters that show a new perspective on certain things. There is also another project aimed at a pre-school target audience starring animals that is set for release soon by BRB Internacional, also accompanied by an outstanding licensing plan.
Monier comments: “We are hoping to sign master toys for our new animated series and other categories as publishing, apparel, stationery and back to school, gifts and baby products.”
BRB will also be exhibiting at Mipcom Junior in Cannes. Monier says of the decision to exhibit at BLE: “Brand Licensing is the most important licensing show in Europe; this is an excellent opportunity for us to meet our partners (agents, licensees, retailers, media) and to convince others that BRB International is a dynamic, flexible and reactive company which offers impressive licensing programmes.”