BLE NEW EXHIBITOR SPOTLIGHT: Clive Juster and Associates

Firm to exhibit Mr Benn, Fandango and Fred and Daddy properties at BLE.
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Previous to setting up Clive Juster and Associates, Clive Juster had been the MD of UK animation house, King Rollo Films and is now busy looking after a range of properties for Rollo Rights, which is the owner of the IP created by the animation house.

Properies include those created by children's author/illustrator David McKee and cartoonist, Rupert Fawcett, including Mr Benn and Fred. In total there are over a dozen properties from UK-based creative talents.

The first brand Clive Juster and Associates focused on was Mr Benn and at the end of 2010, it signed the 30th licence for the iconic property. Clive Juster explains: "The company chose to stat with Mr Benn because of its cult status, longevity and ongoing popularity."

The series began as part of the Watch With Mother in 1971 and was repeated by the BBC for nearly 30 years. It was then taken over by Nickelodeon, where it played for nine years until May 2010.

"There are a large number of people who are familiar with Mr Benn and, as a result, there are now two distinct markets for the property - the adults who grew up with the programme in the early years and the children who saw it recently," continues Juster.

One of the initial deals signed for the brand was Robert Harrop, which continue to produce figurines now, and one of the most recent is United Oddsocks, which will launch with a line of men's socks and boxer shorts.

New to the firm's portfolio of brands are Fred and Daddy, designed by Rupert Fawcett, both of which started life as newspaper cartoon strips.

Also making an appearance at BLE will be Fandango, a creation from David McKee, which features an unusual mix of characters from the world of ballroom dancing. Juster explains: "The images are perfect for a wide range of products and give licensees a distinctive way to capitalise on this hugely popular activity."

He continues: "We decided to exhibit at Brand Licensing Europe in order to raise the awareness of potential licensees, retailers, publishers and media companies to this distinguished portfolio."

Since much of the current activity is around Mr Benn, the firm is also hoping to attract further partners to the other properties on offer.

Juster concludes: "With over 1,500 images of Mr Benn alone to work with, the rich seams of beautiful artwork managed by the company can be mined for many years to come and cover a range of very individual properties - from some of King Rollo Films' classic series from their early period to maretial from other sources including the more recent Daddy from Fawcett and Fandango from McKee."

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