BLE NEW EXHIBITOR SPOTLIGHT: Dooodolls - Licensing.biz

BLE NEW EXHIBITOR SPOTLIGHT: Dooodolls

Firm launches Dooodolls, Viqi and Buddies to the EU market at its first BLE show.
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Darren Chen began making Dooodolls (stand G082) in 2003 and to begin with, the characters came from his drawings on paper and bits and pieces of recycled blanket material.

In time, the dolls came alive and with lots of encouragement from friends and family, Chen decided to leave his day job and launch Dooodolls into the market.

Now the company, which was founded in 2006, comprises a team of sales, marketing and operations personnel who work together like clockwork with Chen at the helm as creative director.

Dooodolls are quirky creatures originating from Malaysia. Director, Han Vi explains: "The characters may be strange, weird and sometimes less-than-pretty, but they are always endearing.

"Since 2004, Dooodolls have commanded a loyal group of followers who spread the word about the brand within their social circles."

Dooodolls are now available in 16 countries, with 24 characters in the form of plush dolls, pillows, key chains, stationery items and more. The characters and designs are also licensed out for greeting cards, mobile wallpapers & games, and online avatars.

The firm started licensing in 2007, with the initial intention to expand the product offerings and satisfy consumer demand for new products. Vi continues: "As a result, we’ve been able to work with key partners in manufacturing and distribution to penetrate further into the Asian market."

The first licence Dooodolls signes was a local mobile content provider, MNC Wireless Bhd for wallpapers and mobile games in Malaysia and Singapore.

The latest line of Dooodolls plush and licensed products will be on show at this year's Brand Licensing Europe, and a new character brand Viqi and Buddies, will also be unveiled.

The firm hopes to Increase the awareness for Dooodolls and meet with potential licensees for the UK & EU region at the show and is looking to licence the brand into a number of sectors including accessories and gifts, apparel, household goods, electronics, interactive content and games.

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