Founded by Gal Katzav just six months ago, Esjack (stand AD82) is launching at BLE with nine new brands for licensing across all categories.
Katzav has worked in graphic design in the TV and web sectors for many years and worked on numerous children's TV channels and websites, which is where her passion for cartoon/commercial designs started.
Around six months ago Gal met with three like-minded artists, who wanted to see new designs enter the licensing and greeting cards industries and Esjack was born.
Katzav explains: "We decided to go into licensing so that we could focus on the image's quality and commercial value."
Cut to now and the firm will be showcasing all nine of its new brands at the show on products from kids apparel to greeting cards, to framed art.
Katzav continues: "Although we do want to licence or sell our greeting cards to the international greetings market and showcase all of our artwork, our main focus will be on our kidswear brands, Charlie and Millie; who have been carefully designed for kidswear for ages from birth to eight."
Esjack's main aim at the show is to build relationships with retailers and manufacturers and get Charlie and Millie known to the industry.
Aside from Charlie and Millie, the firm offers seven other brands, including sentiment brand Galgals; adult humour brand, Things Happen; Snow, the Christmas brand and Varig in London, a black and white humour brand.