The company boasts two interactive musical plays, Let’s Get Fit4Life and Gary the Gardener.
2008 will see the launch of two new school programmes, Be Safe, Be Smart, Let’s All Play Our Part - a combined safety and anti-bullying show and Read A Good Book Today to encourage and inspire children to read books.
The firm shows its productions in schools and libraries to over 60,000 children each year and, following the success of the productions, is now diversifying the business.
Funshine has written six short scripts for Gary the Gardener to be used as an animated TV series. While researching TV production companies the company came across the Brand Licensing Europe website.
After speaking with Jennifer Offenborn at Advanstar, the company decided that the exhibition was the right direction to go in as a platform to launch the new properties to the licensing world.
Funshine aims to showcase its characters to the licensing industry and to generate interest and contacts within this world. The first of the Gary the Gardener animations, produced by DTX Design will also be shown at the exhibition.
The stand will also boast a six-foot mascot character of Gary and the company will have live musical performances during the day highlighting this aspect of the character.
A Gary the Gardener book and Let’s Get Fit4Life CD, which were originally produced for schools to use as an extra resource, will also be on show.
Among the other exhibitors is a competitor property from Fun Crew called Vegilantes. However, the Fit4life fruit and vegetable characters have a softer design appearance and will be marketed in a different way and aimed at another target age.
Funshine is working closely with its PR company, the Buzz Factory, to maximise the interest of our expansion from a children’s theatre company into evolving new licensing properties for the children’s market.
Although this is the company’s first major exhibition, it aims to attend many similar events in the future to build on its properties’ awareness.