The Gidget brand hails back to 1957, but has been relaunched with a fresh design for girls and young women of the Noughties.
The new Gidget lifestyle brand retains the core beliefs that it had in the 1950s and 60s. The 21st century Gidget girl will be clean and green; smart and athletic; independent and adventurous; friendly and joyful and will have strong family ties and be happy in her own skin. She likes who she is and not just what she has.
Gidget is a fictional character, which originated in a novel in 1957, Gidget, the Little Girl with Big Ideas by Frederick Kohner. The book was based on the author’s teenage daughter and following this novel, the character appeared in several films, TV series and TV movies.
To read the full article, click here.