BLE NEW EXHIBITOR SPOTLIGHT: Glow Europe - Licensing.biz

BLE NEW EXHIBITOR SPOTLIGHT: Glow Europe

The specialist licensed sales promotion provider is making its BLE debut this year.
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Glow Europe's promotions are designed to stimulate sales at retail and for participating brands and to increase awareness of brands.

Glow Europe has strong contacts in the licensing and retail sectors within Europe and is able to take care of the complete process of setting up a high-profile promotion, including design, development, production of premiums and free gifts and POS materials.

Glow Europe has 25 years of experience in the promotional field, and is active on an international level.

Carolien Wetzels at the company, said: "This innovative approach of sales promotions is the ultimate way of combining licensing and retail and brands: a win-win-win situation."

A range of high profile brands have been covered throughout the company's history, including Gogo's Crazy Bones and Littlest Pet Shop.

There will be a taster of Glow Europe's work at BLE, as Wetzels explains: "We will create a retail experience in our stand, where we show examples of succesful licensed sales promotions.

"Based on these examples we would like to introduce the variety of possibilities on licensed sales promotions to our visitors."

Wetzels continues: "We hope to talk to as much licensors, retailers and brands as possible to explain the mechanism of a licensed sales promotion.

"By a licensed sales promotion all participants achieve staggering spikes in sales and a buzz around the brand."

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