The Smurfs made its first appearance in 1958 in a story of Johan & Peewit in Le Journal de Spirou. At first, the Smurfs were secondary characters, but they soon became stars in their own right.
The cartoon was created by Pierre Culliford, better known as Peyo, and in 1984, his daughter, Veronique Culliford founded IMPS (stand 575).
The firm acts as general licensor for the brand and as distributor of the catalogue of 256 animated cartoons of the Smurfs for TV and DVD. IMPS also creates artwork for licensing and creates the Smurfs comic.
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