The Loretta the Cat stand (AD14) at Olympia came as a result of Barry Pollitt and Emily Stracey (pictured) discussing the licensing opportunities for Stracey's work.
Pollitt has an interest in licensing and produces fine art prints and canvases for artists and photographers and would like to expand into the licensing industry.
The pair will launch their property - Loretta the Cat - and Emily Stracey as an illustrator into the licensing world.
On show at BLE will be Loretta’s holiday home, which is a full size beach hut. It contains a range of animals, which have been created using ceramics and textiles. Also on show will be a wide range of illustrations, all the work on show has been produced by Stracey.
Stracey comments: "Over the years, Loretta’s show has continued to intrigue and amuse children and adults. Loretta has been exhibited in museums, galleries and schools in southern England.
"By bringing Loretta and her holiday home to Olympia, we feel she will get the opportunity to reach a global audience."
The firm is hoping to make new contacts at the show and form partnerships with potential licensees.
Stracey continues: "Being new to licensing, we are open to suggestions from the industry but seek to take both Loretta and Emily Stracey to international markets across many products."