Museum of London (stand H030) is exhibiting at BLE for the first time this year to promote its wide collection of designs and images from historic and contemporary London, together with its newly designed brand (pictured).
Harriet Berry, licensing manager explains further: "The Museum of London brand was re-designed in time for the opening of the £2 million Galleries of Modern London, which were officially opened by Sir Michael Caine in May of this year.
"The new brand aims to reflect the spirit and energy of London and its people today as well as throughout history."
The Museum of London opened on London Wall, in the City of London, in the 1970s – an amalgamation of The Guildhall Museum and the London Museum
The licensing programme started in a reactive way, as Berry tells Licensing.biz: "Back in 1991, the Museum of London was approached by a specialist in Museum replicas, called Peter Shorer and he was our first licensee, producing replicas of small Roman and medieval pieces in the collection, which are still selling today, nearly 20 years on."
Having visited BLE for many years, Berry sees it as an important event for the brand:
"I have seen the show develop over the years – not least the presence of museum and heritage related organisations. As the Museum of London opened its £20 million New Galleries of Modern London this year, with a major new marketing campaign, this seemed to be a key year to exhibit at BLE."
The firm is hoping to attract UK retailers, and licensees from overseas to expand its current portfolio of licensees and increase awareness of the new brand. The team is hoping to attract interest in all product categories.