Saban Brands' influence on the Power Rangers brand is already becoming clear.
In a case of striking while the iron is hot, Saban Brands (stand D050) is making its debut at BLE this year to tell the trade about its vision and strategy for Power Rangers and its other client, Paul Frank.
Saban Brands – an affiliate of Saban Capital Group – was founded in May 2010 headed by licensing veterans, Elie Dekel (president), Nina Loeng (senior vice president licensing) and Kirk Bloomgarden (senior vice president international).
Dekel runs the company and oversees the development of the firm’s licensing, merchandising and intellectual property opportunities.
He explains: “Saban Brands was set up to acquire, manage and license entertainment properties and consumer brands across media and consumer platforms globally.
"The firm is interested in creating a diverse portfolio, ranging from entertainment to fashion, lifestyle, celebrity and consumer brands.”
Saban Brands’ ethos is to work with brands of distinction, with a proven consumer base, using its combined experience and expertise to create new strategies and new visions for future expansion.
Saban’s first two properties are Power Rangers, acquired in in May 2010, and Paul Frank, acquired on August 17th 2010.
Power Rangers was acquired in cooperation with Toei, the original Japanese creator of the TV show.
Dekel enthuses: “It’s a great acquisition for us, because it represents the return of the global franchise to its original developer, Haim Saban, who introduced the first Power Rangers series in 1993.
“The acquisition includes licensing and merchandising rights to the brand, as well as over 700 episodes produced over 17 years.”
Saban is currently producing the new episodes of the show, which will air on Nickelodeon in the US. The firm is currently in discussions with European broadcasters, which will continue at Mipcom.
Power Rangers will be at Brand Licensing in all their glory, including all five costume characters. The firm is looking forward to the show as Dekel comments:
“As a global partner, we are big supporters of Brand Licensing Europe and its sister show in Vegas. BLE is a great launch pad into Europe for Saban Brands and our properties.
“We’re at BLE to meet retailers, licensees, promotional partners and the media – by the time we’re done, everyone will know our vision and exciting strategies for the future of Power Rangers and Paul Frank.”