BLE NEW EXHIBITOR SPOTLIGHT: Studio100

The family entertainment company is bringing three characters on its first trip to Olympia.
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Studio100 was founded in 1996 by Hans Bourlon and Gert Verhulst, and has grown to a unique family entertainment company. The integration of various medial forms is one of the key defining features of the company.

Tom Grymonprez, commercial director furthers: "The foundation of Studio 100 are content drivers going from the more classic audio and video, over books, magazines, interactive websites, newspaper columns, home entertainment, feature films and live entertainment (theatre & musicals), and content support like merchandising and licensing, distribution, a ballet school, a childrens' choir all the way to theme parks.

"It is this pallet of complementary activities combined with a clear long-term vision, which drive Studio 100’s successes."

Today the firm has offices in Belgium, The Netherlands, Germany and France. The company also owns four theme parks in Belgium and the Netherlands, and an animation studio in Sydney, Australia: The Flying Bark Studio.

Grymonprez continues: "The past few years, Studio100 initiated its international expansion by distributing its own IPs as well as third party content.

"With the acquisition of EM.Entertainment, Studio100 has strengthened its position as a renowned international distribution and production outfit offering a global approach to marketing all ancillary rights related to television such as for example home entertainment and merchandising rights."

The licensing and merchandising programme began in the early 90s. Grymonprez explains: "We are a content-company but it has always the strategic intent to have a fully integrated 360° approach.

"Ever since the beginning of Studio100 we have been producing not only TV shows but also Theatershows, movies, books, home entertainment products, merchandising (toys, plush boardgames, puzzles…) and part of that approach we are working with a broad range of licensees (food and non-food). We currently have a few hundred licensing agreements in place."

The first of these licences was a Samson T-shirt and the firm is now looking to sign deals in sectors including apparel, electronic toys, books, textile and accessories.

On show at BLE 2010,will be three characters: Maya the Bee, House of Anubis and Bumba.

Maya the Bee has been broadcast since the seventies in almost every European country. Its long-term TV presence has led to a number of successful licensed products and events. Now, Maya is being enhanced by CGI, co-produced by Thunderbird films and Studio 100 Animation in association with TF1 and ZDF.

While preparing for the 2012 launch of the new Maya the Bee CGI animated series, Studio 100 is still closing licensing deals for its classic line in the Benelux region, Germany, Poland, the Czech Republic and many other European countries. Early licensing deals for the new version are also being closed as are TV sales in a range of territories.

House of Anubis tells the story of a group of teenagers living together in a boarding house during secondary school. After the success of this Nickelodeon tween series in the Benelux region, Germany and Sweden, Studio100 has started the production of a US remake, which will be broadcast on Nick US later this year.

A full range of licences and products are already in place in the Benelux and GAS countries, followed by the first launch of home entertainment products in Scandinavia in the coming months, with other major categories to follow.

Studio 100’s pre-school series Bumba has been a huge success ever since its initial launch in the Benelux region in 2004. Spain followed, and Eastern Europe is now also experiencing this success with an initial range of products to be launched by the end of this year.

Each of the characters will be on show on the stand as Studio100 makes its first appearance at BLE. Grymonprez concludes: "For us BLE is a logical next step. The last few years we have established strong international TV sales for our different TV properties.

"Next to our very strong position with respect to consumer products in our home territories, we are moving forward in different countries where some of our properties (e.g. Maya the Bee) are already well known since many years.

"During the upcoming years we are not only launching remakes of several well known classic characters such as Maya The Bee and Vic The Viking but are putting also focus on the extension of the highly successful licensing programs of e.g. The House of Anubis and Bumba."

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