BLE NEW EXHIBITOR SPOTLIGHT: The Art Rooms

Firm to embark on a licensing programme for the first time.
Author:
Publish date:
Social count:
0
326_mypictr_200x200.jpg

The Art Rooms, founded by Jacky Al-Samarraie was established in 2007 and is now looking to expand the business by licensing its designs.

Al-Samarraie explains: "I have decided to exhibit at BLE this year for the first time as I feel the business is in the right place to expand and develop in new areas."

The business was set up after Al-Samarraie had completed an art degree and decided to change the direction of her life and start a business.

She says: "I began designing and making cards for friends and family, but then people began to buy them. So the business was a natural progression, albeit in a very small way."

The artist had always been interested in creative pursuits and as a child, 'spent many hours on my own, making things.'

When The Art Rooms was set up in 2007, Al-Samarraie was still working in her 21-year role in Social Services and maintained that job as she grew the business until May this year.

Despite this, the company has been recognised with a number of awards during its first few years, including highly commended awards in the Gift of the Year for the past two years. The firm also reached the finals of The Henries for the past three years.

Licensing is the next period of growth and Al-Samarraie comments: "The simplicity of the silhouetted image and the bold block colours lend themselves to many applications and it's for this reason I have decided to introduce them into the licensing arena."

On display at the show will be the Landscape range, which has proved popular and is the range that tends to draw people to The Art Rooms' stand at trade shows.

"The Landscape images are an obvious choice as they are quite well established now in both the card and gift markets and there is so much scope for the range to develop and grow," explains Al-Samarraie.

"The designs have proved their appeal to both male and females of mixed ages and fit well in both traditional and contemporary settings."

Alongside these, there will be a variety of floral and foliage images in various styles, cupcakes and a range of lifestyle images.

Al-Samarraie concludes: "Licensing is a completely new area for me and although I have some insight, attending Brand Licensing Europe will be a new learning experience but hopefully one that will open up new opportunities.

"I would love to see the Landscapes emerge from a new to an established brand with a wide range of available products.

"I have a fairly large collection of individual designs that have licensign potential for anything from fabric and paper products, to china and outdoor products."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.