When you get a gold rush, you generally get two types of people as a result: winners and losers.
Some of the winners are lucky, some are clever. Some of the losers are unlucky, some the opposite of clever.
Currently we have a situation where the success of online virtual world physical (i.e. real world) merchandise at retail has created another potential gold rush. One can almost hear the cry of “There’s gold in them thar hills.”
But beware, because as with all gold rushes, there are winning and losing formulae.
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