BLOG: Beware of the virtual world licensing gold rush - Licensing.biz

BLOG: Beware of the virtual world licensing gold rush

Steve Reece talks about the ups and downs of the growing market.
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When you get a gold rush, you generally get two types of people as a result: winners and losers.

Some of the winners are lucky, some are clever. Some of the losers are unlucky, some the opposite of clever.

Currently we have a situation where the success of online virtual world physical (i.e. real world) merchandise at retail has created another potential gold rush. One can almost hear the cry of “There’s gold in them thar hills.”

But beware, because as with all gold rushes, there are winning and losing formulae.

Read the full blog article here.

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