BLOG: Digital IP comes of age

Why brands like Angry Birds and Moshi Monsters have got us all looking to digital.
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I was intrigued by the article that appeared here last week about spotting a merchandising-friendly 'App' brand.

If you remove the 'App' from the title you could have taken the writers' well argued points as applying to any core IP that can be considered to have licensing potential.

Sure there was a spin to point the reader more carefully at this new, digital world, but the reasoning works across the board.

To read the full article, simply click on this link.

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