BLOG: Heard of food miles? What about design miles?

Why supermarkets should be embracing homegrown design-led brands.
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The Great British industries of bygone times may have been eclipsed, but our nation's designs still lead the world. Historically our list of design classics contain such wonderfully eclectic icons as The Hovercraft, The Red Telephone Box, Deck Chairs, Milk Bottles (zero packaging fully recyclable and delivered in electric powered vehicles with no emissions) and Route master buses. British design has always been the best and this is never truer than today in characters created in the UK for the licensing industry.

If only product development teams and buyers in the UK grocery channel would recognise it more.

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