BLOG: Is there still a London 2012 licensing opportunity?

Kelvyn Gardener believes consumers still want a physical memento of the Games.
Author:
Publish date:
6_kelvyn gardener.jpg

"Everyone leaves everything to the last minute these days, and Olympic merchandise is no exception, it seems.

Perhaps unsurprisingly, LOCOG reports sales at venues had lifted overall business by 75 per cent in the first week of the Olympics. Perhaps more so, UK retailers, bruised during that first week by low footfall, caused it appears by people taking too seriously’ the admonishments of London Mayor Boris Johnson to stay away from potential bottleneck areas, were back on track during week two."

Read Gardener's thoughts in full.

Related

Featured Jobs