As head of LIMA UK, I'm often asked for my views on the latest 'trends' within licensing.
These aren’t always easy to fathom and themes come and go. But every so often, a few surface as more than 'niche' movements, gain traction, get copied, imitated and inevitably become a ‘trend’. Having spent a number of days speaking to licensees at the London Toy Fair and Spring Fair in Birmingham here’s what I am seeing and hearing.
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