Blonde Sheep Licensing has been named Silverstone’s exclusive licensing agent for the company globally.
Known for its historic racing circuits, Silverstone hosts major racing events including Formula 1 and MotoGP.
Natasha Dyson, MD at Blonde Sheep Licensing, said: “It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal.
“Silverstone hasn’t been licensed before, so I’m excited that I’ll be able to introduce licensees to the brand at Licensing Expo in Las Vegas.”
The initial focus for Blonde Sheep will include apparel for both adults and kids, video games, toys, paper products, gifts and homeware.
“Licensing is a natural step for Silverstone, so we’re thrilled to be partnering with Blonde Sheep Licensing to develop our licensing programme. Natasha’s enthusiasm and experience made her an obvious choice for us,” added Stuart Pringle, sporting director at Silverstone.